Browsing by Subject "Packaging, Consumer behaviour, Packaging elements."

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Browsing by Subject "Packaging, Consumer behaviour, Packaging elements."

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  • IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR 
    MUHAMMAD AZHAR KHAN, Reg # 22606 (Bahria University Karachi Campus, 2015)
    Purpose: The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main ...
  • IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR 
    Khan, Muhammad Azhar Reg # 22606 (Bahria University Karachi Campus, 2015)
    Purpose The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main ...