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Browsing by Subject "Ice Cream, Influence , Consumption .Buying Behavior , Youth, Television Impact .Television Advertisement"
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Sohail, Fatima Zohra Reg # 19489
(Bahria University Karachi Campus, 2014)
Purpose- This research is conducted with a view to study the impact of TV advertising on the
consumption of the young generation who are currently power studies in Pakistan. The study is
meant to understand the liking ...