Browsing by Subject "Facebook commerce, impulse purchase, browsing, usage intensity and urge to purchase."

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Browsing by Subject "Facebook commerce, impulse purchase, browsing, usage intensity and urge to purchase."

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  • THE EFFECT OF FACEBOOK BROWSING AND USAGE INTENSITY ON IMPULSE PURCHASE IN FACEBOOK COMMERCE 
    Khan, Muhammad Sheryar Reg # 25186 (Bahria University Karachi Campus, 2017)
    Purpose: The purpose of this study is to review the effect of consumer buying in urge to purchase on impulse purchase. The main objective of this research is to study, especiallywhat are factors affecting the consumer ...
  • THE FACTORS INFLUENCE CUSTOMERS TO SPREAD eWOM ABOUT CAFES 
    Waqi, Faraz Reg # 28695 (Bahria University Karachi Campus, 2017)
    Purpose: The purpose of this study is to review the effect of consumer buying in urge to purchase on impulse purchase. The main objective of this research is to study, especiallywhat are factors affecting the consumer ...
  • A STUDY OF HOW SOCIAL MEDIA CAN ENHANCE CUSTOMER LOYALTY ON THE INTERNET 
    Jawwad, Muhammad Reg # 23937 (Bahria University Karachi Campus, 2017)
    Purpose: The purpose of this study is to review the effect of consumer buying in urge to purchase on impulse purchase. The main objective of this research is to study, especiallywhat are factors affecting the consumer ...