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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing by Subject "Business Studies"
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M.Hamid Khan, 01-221181-014; Ali Sarmad Kazmi, 01-221181-003; Ghazan Khan, 01-121181-009
(Bahria University Islamabad Campus, 2019)
This project revolves around the development of a complain management application for Bahria Town. Based on the research Bahria town don’t have an online compliant registration service. We believe that we can sell Bahria ...
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Sara Saleem, 01-222171-019
(Bahria University Islamabad Campus, 2019)
The purpose of this paper is to introduce social media channels in the marketing mix as traditional marketing channels are steadily losing their importance. Social media is an exceptional way of changing the dynamics of ...
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M.Behram Khan, 01-222172-007
(Bahria University Islamabad Campus, 2019)
This study is focused mainly on identifying the effect of corporate governance on default risk of oil and gas industry in Pakistan: listed on KSE 100 Index. In this study, board size, CEO duality, board independence, and ...
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Uzma Aslam, 01-222172-067
(Bahria University Islamabad Campus, 2019)
This research discusses the impact of E-Services cape on establishing customer behavioral loyalty and the mediating effect of perceived value on promoting behavioral loyalty in the online store landscape of Pakistan. The ...
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Saad Iftikhar Khawaja, 01-221181-023
(Bahria University Islamabad Campus, 2019)
The aim of this quantitative research paper is to investigate the relationship and effect of supplier relation management, strategic sourcing and on procurement performance of sugar mills of Pakistan. Experiential research ...
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Fazeela khoso, 01-222172-029
(Bahria University Islamabad Campus, 2019)
The aim of the research is to find out the relation of macroeconomic variables and stock prices of BRIC countries And to find out the causality among these macroeconomic variables and stock p rices in BRIC countries. Two ...
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Muhammad Hashir Khan Bangash, 01-321181-012
(Bahria University Islamabad Campus, 2019)
There is no denying the role that marketing plays in the life of a company. The process encompasses all the activities that an organization undertakes to improve its relationship with its stakeholders and improve its overall ...
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Zarish Gulzar, 01-222172-058
(Bahria University Islamabad Campus, 2019)
Purpose: The main purpose of this study is to analyze the impact of antecedents of place branding. Furthermore, this study focuses on exploring the relationship of village branding
with novelty, amenities, access and ...
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Nusabah Ashraf Awan, 01-221181-017
(Bahria University Islamabad Campus, 2019)
The purpose of this research paper is to study the impact of relationship marketing on customer retention while keeping in view the fashion retail industry of Pakistan. The research results show that much impact can efforts ...
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Muhammad Nauman Arshad, 01-222172-065
(Bahria University Islamabad Campus, 2019)
This study is focused mainly on identifying the impact of factors that lead to investment within mutual funds of Pakistan. This study has selected mutual funds sector of Pakistan and targeted the people who have the ...
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Zeeshan Ali Gondal, 01-222172-059
(Bahria University Islamabad Campus, 2019)
This study examines, the impact of brand equity and brand awareness on customer satisfaction in the context of Pakistani Telecom sector (Telenor).Customer satisfaction and customer retention are very important for ...
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M.Zain-ul-abdin, 01-222172-045
(Bahria University Islamabad Campus, 2019)
The objective of the research was to examine influence of elements, namely Brand Affection and Trust on Customer Brand Loyalty. An extensive literature review has been carried out to recognize the key elements impacting ...
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Abbas Raza, 01-222172-021
(Bahria University Islamabad Campus, 2019)
Purpose: This study aims at investigating the impact of buyer-supplier relationship on the perceived supplier’s performance in context of computer hardware retail industry of Pakistan. Design/Methodology/Approach: Data for ...
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Nida Aslam, 01-120161-034
(Bahria University Islamabad Campus, 2019)
The objective of the study was to examine the impact of debt financing (long-term debt, short-term debt, total debt, and sales growth) on the profitability (return on assets and return on equity) of textile industry in ...
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Syed Shahrukh Saleem, 01-222172-063
(Bahria University Islamabad Campus, 2019)
As the market has become competitive and advancement in technology keeps on growing tremendously with the internet, traditional marketing strategies have shifted towards digital marketing strategies. The digital marketing ...
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M. Mobeen Zaheer, 01-222172-008
(Bahria University Islamabad Campus, 2019)
Abstract on this study mentions investigation on relationship of resources the retailers manage to cover up the performance of the business. Three resources have been taken under consideration for which the study has been ...
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Zohaib Amjad, 01-222172-068
(Bahria University Islamabad Campus, 2019)
Purpose: This thesis examines the impact of e-procurement and information sharing on customer satisfaction. The impact of e-procurement and mediating role of information sharing on organization performance in terms of ...
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Shahid Mehboob, 01-222172-016
(Bahria University Islamabad Campus, 2019)
Older workers now become a major portion of total workforce, and exploration on how best to supervise them is being organized accordingly. The purpose of this study is to analyze the impact of highperformance work systems ...
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Soniya Zahid, 01-222171-022
(Bahria University Islamabad Campus, 2019)
In this research, the impact of services cape of hospitals was tested on patients’ behavioral intentions. The research will describe in detail the serviceability, SERVQUAL model and the conditions of healthcare facilities ...
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Sadia Gul, 01-222172-070
(Bahria University Islamabad Campus, 2019)
Customer satisfaction has been very important to the companies to retain them and to make them loyal the firm. And in customer satisfaction one of the most important factors is lead time management to attract the customers. ...