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Browsing by Subject "Advertising, Buying Behavior, Celebrity Endorsement, Persuasiveness, Price elasticity"
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Mahadev Lohana, Reg # 20184
(Bahria University Karachi Campus, 2015)
This research paper is concentrate on the impact of advertising on the consumer’s buying behaviors through persuasions, celebrity and price change. Celebrity is the one of the major focus in this paper. These factor change ...
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Lohana, Mahadev Reg # 20184
(Bahria University Karachi Campus, 2015)
This research paper is concentrate on the impact ofadvertising on the consumer’s buying
behaviors through persuasions, celebrity and price change. Celebrity is the one of the
majorfocus in this paper. These factor change ...