Browsing by Subject "Advertisement, Deception, Deceptive Advertisement, Consumer, Consumer Buying Behavior, and Attitude"

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Browsing by Subject "Advertisement, Deception, Deceptive Advertisement, Consumer, Consumer Buying Behavior, and Attitude"

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  • EFFECT OF DECEPTIVE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR 
    Mukhtar, Sara Reg # 25717 (Bahria University Karachi Campus, 2014)
    Purpose: Major aim of this study was to evaluate the impact deceptive advertisement on consumer buying behavior. Variables under the study were vague messages, omission and false claims used by the advertisers. Methodol ...