Browsing by Author "Waqi, Faraz Reg # 28695"

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Browsing by Author "Waqi, Faraz Reg # 28695"

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  • THE FACTORS INFLUENCE CUSTOMERS TO SPREAD eWOM ABOUT CAFES 
    Waqi, Faraz Reg # 28695 (Bahria University Karachi Campus, 2017)
    Purpose: The purpose of this study is to review the effect of consumer buying in urge to purchase on impulse purchase. The main objective of this research is to study, especiallywhat are factors affecting the consumer ...