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Browsing by Author "Usman Waseem, 01-221112-078"
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Usman Waseem, 01-221112-078
(Bahria University Islamabad Campus, 2013)
In this modern era of marketing, brand management is the widely discussed topic and has proved its
importance in the 21st century. In the past, brand value was mainly associated with the customers only.
However, recent ...