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Browsing by Author "Tehreem Arif, 01-120142-038"
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Tehreem Arif, 01-120142-038
(Bahria University Islamabad Campus, 2017)
Social media is a predominant marketing tool greatly used by online businesses in order to reach out to the maximum number of people. Whereas building brand equity is one of the central point of research for several marketers ...