Browsing by Author "MUSTAFA AHMED, Reg # 28303"

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Browsing by Author "MUSTAFA AHMED, Reg # 28303"

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  • IMPACT OF BELOW THE LINE ACTIVITIES ON CONSUMER BUYING BEHAVIOR 
    MUSTAFA AHMED, Reg # 28303 (Bahria University Karachi Campus, 2016)
    Purpose of the study: The purpose of the studyis to identify that out of Mall Activation, In-Store activity Door to Door selling which promotional activitiesare more effective that organizations uses in terms of below ...