Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing by Author "Junaid Munir, 01-222162-017"
-
Junaid Munir, 01-222162-017
(Bahria University Islamabad Campus, 2018)
Firms are using different strategies to sustain and to grow in market; one of the strategies that are commonly used by the firms is the brand extension strategy. The process of building brand image on the basis of consumer ...