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Browsing by Author "Junaid, Amna Reg # 25045"
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Junaid, Amna Reg # 25045
(Bahria University Karachi Campus, 2016)
PURPOSE: The purpose of this research was to study the concept of olfactory branding. In this
study it was studied that how the scent use in the stores effect the shoppers mood, cognition and
spending. This research ...