Browsing by Author "Isma Javaid, 01-222151-025"

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Browsing by Author "Isma Javaid, 01-222151-025"

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  • Classification Algo to Predict the Success of Telemarketing Campaign 
    Syed Ahsan Saqlain, 01-222151-035; Isma Javaid, 01-222151-025 (Bahria University Islamabad Campus, 2016)
    introduction: Marketing plays a vital role when it comes to the success of any business. Companies use direct marketing as a tool to target the customers and grab their attention. In order to ease the operational management ...