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Browsing by Author "Aamir Hussain Shah"
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Aamir Hussain Shah; Muhammad Amin; Majid Sabir Raja
(Bahria University Islamabad Campus, 2011)
Marketers across many industries claim that there is a strong link between “Customers’ Judgment” and “Brand Performance”. This study basically aims to validate this theoretical assumption in quantified manner. The conceptual ...