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  • What Factors Are Affecting The Growing Trends Of Sunday Bazaar In Islamabab 
    Basim Khan; Faizan Jahangir (Bahria University Islamabad Campus, 2010)
    Few years back Sunday bazaars were considered to be place for lower or middle class people, but now even elite class can be found buying vegetables and other everyday items. Through our research we want to verify this ...
  • What Factors Influence Online Purchase Intention. 
    Naqash Tariq, 01-321201-020 (Business Studies BUIC, 2021)
    This study investigates the role of factors influencing online purchase intention in Pakistan. In this study, perceived usefulness, transaction safety, information quality, product delivery, government policies, and Trend ...
  • What Factors Influence Online Switching Intention of Customers to the Online Grocery Stores 
    Ijaz Tariq, 01-321191-032 (Business Studies BUIC, 2019)
    This research is carried out with the objective to detennines what are the factors that affect the decision of online grocery shoppers to switch from one online grocery store to another. In order to do so, four main factors ...
  • WHAT MAKES PEOPLE WATCH ONLINE IN STREAM VIDEO ADVERTISEM 
    Ahmed, Wahaj Reg # 43942 (Bahria University Karachi Campus, 2019)
    Purpose The aim of this research is to explore the factors which may influence the viewership of online in-stream videos Ads on YouTube. The viewership is based on the viewing device, viewing content, Advertising appeal, ...
  • WHAT STEPS COMPANIES CAN TAKE TO MANAGE SOCIAL MEDIA INTERACTION TO CREATE, ESTABLISH AND MAINTAIN CUSTOMER RELATIONSHIP? 
    Hussain, Syed Muhammad Asad Reg # 18988 (Bahria University Karachi Campus, 2012)
    In this era of shrunken economy, every organization is finding out ways to reduce its cost. Every department is going through such a process. Marketing department is also in a phase of transmission where it is switching ...
  • WHAT TO EAT? THE INFLUENCE OF PARA SOCIAL INTERACTION ON FOOD V-LOGGING 
    KHAN, ZUBIA (2019)
    Purpose- The main purpose of this research is to evaluate the results of v-log marketing. Specially, I want to explore the impact of a food v-logger build a brand image through their different antecedents and how all ...
  • what will be the future of Pakistan with Chinese trade 
    Bushra, 01-112161-006; Iqra Khalid, 01-112161-040 (Bahria University Islamabad Campus, 2019)
    China Pakistan economic corridor (CPEC), is a plan of china Belt Road Initiatives (BRI), which are currently under construction throughout Pakistan. CPEC includes, Infrastructure, Energy, and Gwadar projects. Data have ...
  • What’s Happening Around You! 
    Usama Nazar, 01-135201-105; Muhammad Waleed Nasir, 01-135201-070 (Computer Sciences, 2023)
    Social media has become an integral part of our lives, and it is now a major source of news and information. However, it can be difficult to keep up with the latest trends and news on different social media platforms. This ...
  • where to invest. a look into the investment climate of Pakistan. 
    Abdul Qadir, 211001-025 (Bahria University Islamabad Campus, 2003)
    What follows in this document is a study on the investment climate of Pakistan, comprising of an in-depth look at the domestic as well as the foreign investment climate in the Country. The foreign investment climate boasts ...
  • Which of the banking system is performing better, Islamic banks or conventional banks? 
    Aneela Sabir, 01-220091-003 (Bahria University Islamabad Campus, 2012)
    Two famous streams of banks currently operational in Pakistan are, Islamic Banking and Conventional Banking System. Conventional banking is Interest-based system while Islamic banking is Riba-free banking system. The ...
  • "Which policy to adopt for a sustained growth of Pakistan's economy'' 
    Kamal Hafeez, 211002-034 (Bahria University Islamabad Campus, 2003)
    Pakistan survived the experience of the sanctions imposed on it m 1998. Economic growth remained positive, in a year when other Asian countries were recording negative growth. Inflation did not accelerate significantly, ...
  • Why Clients Change Their Advertising Agency 
    Ayisha Khurshid, 122052-006; Ijaz Gul, 122052-011 (Bahria University Islamabad Campus, 2007)
    We have done insightful n'osearch of advertising agency MPL for executives and professionals. Our objective to find out the problems in the Marketing and HR department of MPL like why clients change their advertising agency. ...
  • WHY CONSUMERS LIKE FACEBOOK BRANDS? THE ROLE OF ASPIRATIONAL BRAND PERSONALITY ON CONSUMER BEHAVIOR 
    HASSAN, WALI (2019)
    Purpose The objective ofthis research find out the answer why consumer like a brand or what motivates the users of Facebook to "like" a certain brand on Facebook and what are the undiscovered motivation ofliking a brand ...
  • Why customers are apprehensive of using E- banking services in Pakistan 
    Maria Rana, 111011-015 (Bahria University Islamabad Campus, 2004)
    The research has been conducted on "Why customers are apprehensive of using E-banking services in Pakistan", under the constant guidance and supervision of Sir. Saqib Hayat Tiwana. This project was undertaken by Maria Rana ...
  • WHY DO FAMILY BUSINESSES BEFORE THIRD GENERATION: A QUALITATIVE ANALYSIS 
    Anwar, Muhammad Danish Reg # 30807 (Bahria University Karachi Campus, 2017)
    Purpose: The main aim of this research is to investigate the causes of lack of sustainability in fob i.e. family owned businesses. The research has been carried out in Pakistan and therefore, the businesses included ...
  • Why do services fail, keeping in view the airline industry of Pakistan? 
    Saad Bin Khalid; Ali Fahad Raza; Kashif Saif Sheikh (Bahria University Islamabad Campus, 2012)
    The airline industry is the field that has grown tremendously in the 20th century, becoming a major part in our everyday life. This industry itself has tendency to project itself as a major economic force, both in terms ...
  • Why Internet Service Providers fail to meet Customer Expectations 
    Adnan Ali Mughal; Osama Ehsan; Syed Umair Ahmed (Bahria University Islamabad Campus, 2011)
    This study explores user’s point of view about those variables which supports Internet service providers to meet the customer expectations. This will explain why internet service providers fail to meet customer expectations. ...
  • Why small investors suffer more losses as compare to Big Investors 
    Tariq Mahmood, 01-220042-023; Nasir Mahmood, 01-220042-015 (Bahria University Islamabad Campus, 2007)
    This project aims towards the study of reasons that causes more losses to small investors than big investors in the stock exchanges of the Pakistan. We choose this topic keeping in mind the crisis of stock exchange especially ...
  • “Why Tapal’s flavored ice tea failed to capture the Market”. 
    Khan, Huzaifa Noor (Bahria University Karachi Campus, 2008)
    From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being sipped by the legendary Emperor Shah Nung, known as the Divine Husbander as well as ...
  • Wi-Fi enabled unmanned ground vehicle (P-0199) (MFN 2818) 
    Muntaha Saleem, 01-133072-044 (Electrical Engineering, Bahria University Engineering School Islamabad, 2011)
    The continuous danger for the soldiers can be decreased; if instead of humans surveillance can be done by robots. The “Wi-Fi Enabled Unmanned Ground Vehicle” is able to provide this option to soldiers. The user can control ...