Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Communities in DSpace @ Bahria University Libraries
Recently Added
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Hamza Sadiq, 01-111212-085; Sadin Abdullah, 01-111212-203
(Business Studies, 2025)
This research project titled "SEO vs. Paid Advertising: A Comparative Study of Digital Marketing Strategies for Small Businesses – A Case Study of Saeed Ghani Pakistan" examines the effectiveness of two major digital ...
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Aqib Rehman, 01-111212-043; Muhammad Suleman Tahir, 01-111212-311
(Business Studies, 2025)
The fraud of BAFL has been presented with detailed information regarding the usage of funds. BAFL has lost market share and has financial ratios below the industry average. There is a need to overcome this to get its ...
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Aiza Ejaz Shamsheri, 01-111222-017
(Business Studies, 2025)
This thesis investigates the role of Green Transformational Leadership (GTL) in shaping Pro-Environmental Behaviour (PEB) among employees of Fauji Fertilizer Company (FFC), one of Pakistan’s largest agro-industrial firms. ...
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Saqib Ahmad, 01-111212-212
(Business Studies, 2025)
This research explores the impact of demographic factors namely age, gender, and income level on the purchase decisions of household customers regarding bakery products. Employing a quantitative research design, data was ...
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Usama Iqbal, 01-111211-180
(Business Studies, 2025)
The recent global disruptions, particularly those experienced during and after the COVID-19 pandemic, have significantly underscored the vulnerabilities within traditional supply chain models for small and medium enterprises ...
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