• Factors Influencing User's Reuse Intention of AI Chatbots 

  Rimsha Saleem, 01-321232-039 (Business Studies, 2024)

  The key objective of this study is to examine the factors influencing user’s reuse intention of AI chatbots, emphasizing both functional (ease of use, personalization, accuracy, relevance) and emotional (anthropomorphism, ...
• The Impact of Eco-Tourism Strategies on Firm’s Sales Performance 

  Aqsa Khan, 01-321232-063 (Business Studies, 2024)

  Eco-tourism has emerged as a transformative approach to achieving environmental conservation and sustainable economic growth in the tourism sector. As global travelers increasingly prioritize sustainability in their choices, ...
• Impact of Social Media Influencers on Consumer Purchase Intention: A Study on the Cosmetic Products Industry of Islamabad 

  Zainab Ilyas, 01-321222-030 (Business Studies, 2024)

  The main proposition of this research questions the effect of social media influencers credibility – trustworthiness, expertise and attractiveness towards the purchase intention of consumers within the cosmetic industry ...
• Influence Of Housing Attributes & Service Quality On Residents Satisfaction In Twin Cities Residents 

  Maham Shakir, 01-321232-014 (Business Studies, 2024)

  This study evaluates the impact of various housing attributes & developers' service quality on the overall post-purchase satisfaction of house buyers in the twin cities of Rawalpindi and Islamabad. A survey method was ...
• The Influence of TikTok Human Influencer's Characteristics on the Purchase Intention of Gen Z and Millennial in the cosmetic Industry 

  Ammaria Saadat, 01-322231-001 (Business Studies, 2024)

  This research will assess the relationship between characteristics of TikTok influencers and customers’ engagement and purchase intention in the cosmetic sector, and the moderating effect of customer engagement. Credibility, ...

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